Shakespeare by the Bow Presents "A Midsummer Night's Dream"
Fictitious poster design for Shakespeare by the Bow in Calgary. The poster is for the play, 'A Midsummer Night's Dream' by William Shakespeare.
The poster was designed for regular festival goers that are all too familiar with the cycle of posters for Shakespeare's classics. This poster plays on the knowledge of its audience by retelling the story where the characters switch lovers throughout one fateful evening by the interference of the fairies, with the highlighted characters being those who are enchanted to fall for another.
The poster also aims to intrigue a fresh young audience with retro inspired palette and typography, as well with the content's mystique.