PROJECT: KURATOR, 2018
The Architectural Holiday
Living Architecture is a non-profit holiday home rental company based in the UK. Founded by a group of architects their plan was to build a collection of modern homes to rent "airbnb style" to the general public for education, exploration and in hopes a love for architecture will swell amongst us all. As a believer of Living Architecture's mission, this is my theoretical rebrand. I believe LA's goal is to reach young, modern travellers who are open and curious to learn more about design and architecture.
KURATOR's colourful and bold strategy will appeal to young social media influencers on platforms such as Instagram, along with their followers. Kurator supplies daily trip guides written by the architects themselves, complete with suggested photography locations and tried-and-true local restaurants. By doing so, Kurator creates a ready made weekend getaway for the 'Regular Joe' and simplifies the workflow for their target influencer audience.